Interview with Michael Ni, CMO, RichRelevance – MarTech Series

MarTech SeriesInterview with Michael Ni, CMO, RichRelevanceMarTech SeriesToday’s standard marketing approach (probabilistic segments, declarative journey maps, channel tools across email, website, and mobile) focuses on outbound, one-way push communication with sporadic personalization in an attempt to engage and re-engage …

Read more:
Interview with Michael Ni, CMO, RichRelevance – MarTech Series

Share